You’ve heard the buzz: virtual reality is revolutionizing design. Architects, interior designers, and even construction and real estate management companies are testing the waters of virtual reality – with some amazing results. From how they work with clients to the way they generate new opportunities, virtual reality is creating entirely new business models and methods for growing your business. Beyond the simple wow factor of handing a pair of VR goggles to a client, here are three ways virtual reality can and will change your business for the better.
1. Business development opportunity
Virtual reality technology is exciting and attention-grabbing. We’ve seen it ourselves—people flock to the goggles.
For businesses like yours, this is a fantastic business development opportunity. Telling – or showing – prospects that you’re using virtual reality in your business is a great talking point, and something they’re highly likely to share with their colleagues and friends in the industry.
2. Close deals faster
The real magic of virtual reality in our industry is when your client gets their goggles on and your design becomes their world.
Experiencing your designs in virtual reality is the best way we know to communicate your vision to anyone, but especially the non-designers of the world. Handing a client a carpet sample doesn’t mean a whole lot – but showing them what the carpet looks like while they’re virtually inside your designs?
Whole new ball game.
Where clients would once take hours or even days to reach decisions, virtual reality will tell them in seconds what they do and don’t like about a space.
Better yet, virtual reality can actually reveal to you, the designer, things you may not notice in a simple 3D rendering. One of our clients explains how putting on the goggles revealed that the sight lines in one of their spaces were problematic – something that, without virtual reality, they couldn’t have known until after construction. This is a perfect example of how virtual reality predicts real-world design problems before you’re anywhere near construction.
3. New source of revenue
This last one is where early adopters of virtual reality have an enormous benefit - using virtual reality to offer entirely new services to new and existing clients. One firm we know secured a $90,000 design job to turn empty office spaces into sample virtual reality designs for a large, multi-national real estate firm. With the goggles, the real estate firm’s clients could see the potential of the space, without the time and money a physical sample would take. The best part? When these offices were leased, they needed an interior designer. Who do you think they turned to?
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