Most pieces of software and tech are designed to be multipurpose within a business and used across a multitude of departments and positions. We believe the same goes for VR and there are many uses of VR for business. Look at any other presentation software and you can see uses for it in almost any department. VR is the next stage of presentation software, especially when it comes to the architecture and design industries.
What we want to do is break down how VR can be an asset to any department within a design business and give you an idea of how you can start implementing the tech into your very own organization. We hope that you will be able to see the versatility of the tech and can create a clear plan to incorporate and take full advantage of the many uses of VR for Business.
VR and Sales – Sell the Best Image with VR
A sales team that often must create presentations to showcase their designs and win pitches can greatly benefit from implementing VR at some point in their sales process. Even in a retail setting, adding space for consumers to experience part of your design through VR can create a memorable experience.
When pitching a design to a client, doing so through VR can go above and beyond traditional visualization methods by giving clients the closest possible experience to seeing your design in real life. It opens them up to a better understanding of your design and they can bring up questions that might not have come up through other visualization methods that can help ease the design process for your design team. Along with all this, a VR presentation will often get your client up and moving in whatever space you are presenting in. This means a more actively engaged audience. If you’re looking for more tips on how to present with VR, we have several resources that can help you get started.
To provide some numbers, according to a 2021 survey by e-commerce technology company Zakeke, 41% of consumers are looking for a shopping experience with greater personalization. Going further, 32% of consumers want to be able to customize products in VR. While this study has focused on retail, these numbers still show that when it comes to committing to larger purchases or projects, being able to customize and view a finished product through VR is seen as extremely beneficial by most people.
The Design Team – Visualize Ideas in New Ways
As we mentioned previously, VR is a great way to visualize a design and go beyond traditional visualization methods. This is especially true for your design team. They can easily check to see how their designs will feel in a more lifelike setting when viewed in VR. If they were to upload and view their design on a VR device, they can check to make sure things feel properly scaled. That it matches the aesthetic design they are going for. Or if any questions would be raised by a client viewing the design for the first time.
Architects can get a realistic view of their designed space with realistic lighting options
Design teams can work closely with sales teams on VR designs to make sure that they are showcasing the product in the best way possible and creating an active, engaging experience for first-time viewers, such as possible clients or customers. Design teams can also modify a VR design to add information about why they chose certain materials, or even offer multiple choices for certain products, finishes, or structural choices. They can even add behind-the-scenes information about things such as wiring, smart tech infrastructure, or cable management. Yulio VR Software offers the option to create several different versions or layers of a VR design, which can showcase different aspects of the design or different design choices (furniture configurations, finishes, etc.). VR is a great way to pack a lot of information into an easy-to-understand and engaging experience.
Marketing – Create Experiences to Educate and Explore
While the marketing team may not have experience with design, they can easily utilize a VR experience to educate the target audience of your organization. We are sure your marketing team is always looking for new content and exciting projects that they can share publicly with those who might be interested in using your organization or service.
By having a VR experience about your products and services and how exactly they can help your client, they can easily take that VR project and find ways to share it with your audience. This could be in terms of social media, blogs, or websites. Any way that they can show your designs to as many people as possible. The key is to have a VR experience that is extremely accessible and educational to make the most impact on a large group of people from varied backgrounds.
Decision-makers – have easy to share content with other decision-makers
Decision-makers, much like your marketing team, are always looking for examples and pieces of content that they can share with other decision-makers or other higher-ups from different organizations. They want something that can best showcase their organization and give an idea of what they do. Again, this is a great chance to have a piece of VR content that is extremely accessible and that they can share with pretty much anyone. This can help enhance their “elevator pitch”, as well as just break down communication barriers that may arise when someone doesn't have a total understanding of the technology.
We should also mention in the cases of your marketing team and terms of your decision-makers, that we're not expecting everyone to always have a VR device on them. At least have a way that you can share in VR project that they can go back to later and view through something such as a web browser or even their smartphone. For example, we have something called a fish tank view here at Yulio, that allows someone to view a VR project right on their desktop or even on a smartphone/tablet.
An example of our "Fishtank" view that allows you to view a VR environment on a desktop
Always a place for VR
We hope that we have shown you that there is always a place for VR in any department of your organization or business. Tech is supposed to be multi-purpose and we truly believe that is the case for VR. Here at Yulio, we have seen many different departments take advantage of the software/tech to greatly enhance how they can present, share, and collaborate with others in their industries, as well as their clients.
For more of our VR presentation tips, sign up today for our Business Ready VR course - it’s a free 5-day program of videos and other assets to make you an expert in 10 minutes a day. Or, if you’re ready to start presenting your designs in VR, grab a free account.